Butch Tailors has been manufacturing quality garments since 1956. The family who originally founded the brand then later sold the brand in the nineties to Dominique Vindevogel. Vindevogel, who used to be a shampoo salesman, reinnovated the brand after being inspired by his friend and diamantaire Ashit Metha, who adviced him to travel the world and visit people personally.
This advice was the pinacle idea that formed the most unique part about the brand: the flying tailor concept. Years later, to immortalise all his aneckdotes, know-how and advice, Dominique Vindevogel launched his book on the importance of a well-tailored suit: Mr. Blue. A satorial guide for the modern nomadic gentleman. Much more than a what-to-wear guide, the book covers Vindevogel’s sartorial experiences through his personal stories, favourite locations and unique tailoring tips in over more than 70 pages.
Nightingale was responsible for conceptualisation of the book, international press relations and the organisation of the launch event in London.