Letter to our Network
In a letter to our network, we adressed the ever growing Open Days turmoil, and how this season Nightingale would not be part of it in order to reconnect and re-engage with our network. Word spread quickly, and reactions to the letter were polarising.
The Stylist Days
On the 7th & 8th of November, Nightingale presented their reimmagination of the modern showroom to a selection of key Belgian stylists. Showcasing a unique approach to styling and routing, guests were able to discover a more curated version of the SS18 collections at the Nightingale Workspace. Stylists who showed up included those representing titles such as Marie Claire, Knack Weekend, Feeling, NINA, Flair,...
Supper Club in Antwerp & Brussels
A private dining concept for key members of the press, hosted in the Nightingale workspace in Antwerp and the CAB private contemporary art centre in Brussels. Through various elements, ranging from food to live music performances and color-driven cinematic projections, different atmospheres were created to showcase the importance of emotional architecture.
For the Stylist Days and Supper Club, Nightingale collaborated with Verilin & Valerie Objets as part of their Creative Exchange initiative, in which the creative agency provides exposure on multiple platforms in return for products and services from their side.
On The Menu
Spread throughout three courses, editors were introduced to Zappore, a new Italian delivery food concept, who provided catering for the Supper Club.
Suntapes Musical Live Performance
During the dinner, guests experienced a live music performance combined with live visual art that was composed according to the mood of the dinner. The performance demonstrated Nightingale’s vision that emotion will become ‘the new currency of experience’ in days and years to come.
Through digital tools and social platforms, Nightingale expanded its narrative into a more immersive experience, creating visually appealing Instagram Stories, LinkedIN Pulse articles, teasers on Facebook and strong storytelling.
Nightingale 'Closed Edition' Magazine SS18
For the fifth time in a row, we created our own Nightingale magazine. Each client is represented throughout 40 beautifully designed pages filled with unique editorial content. This way we can keep spreading our clients' stories, even if you did not have the opportunity to visit our Open Days. Read it here: www.nightingale.world/emag/