PACK’D is a new Belgian based supplement service that offers a daily dose of essentials. Nightingale was brought on board to create engaging and informative content from scratch, positioning the brand online and managing the website and social handlers.
Content is meant to engage and feel unique. Together with the brand, Nightingale creates a digital narrative on both their social platforms and website through self written, designed and photographed content, to even creating engaging vertical videos that drive traffic and engagement.
For existing fans of the brand, the strategy is based on being both informative and entertaining, without losing the premium identity. Potential new clients are targeted through advertisements and an supporting PR campaign.