Once again, the Danish trendsetter invited A-list press and influencers to discover their brand new collection for Pre-Spring 2020. This time, however, the brand had a surprise announcement. Appealing to the minimal aesthetic that the Danish have become quite known for, Samsoe & Samsoe presented their first new logo since the brand was founded.
Found at the Fort 8 location in Outfort, Hoboken, the collection was presented in a setting that took nods from the modern Danish setting. Overgrown by nature, authentic and with slight influences of heritage, the collection appeared to have more in common with the location than one might think.
During a minimalistic and organic 3-course lunch, 10 influencers, stylists and press guests from Sabato, Marie Claire, Feeling, Weekend Knack, De Morgen Magazine and Flair were introduced to the newest statement pieces of the Pre-Spring collection.