Sissy-Boy is an innovative Dutch brand and concept store, specializing in fashion, home interiors and food. For their upcoming Christmas apparel, accessories and interior collection, Nightingale organised a dedicated press diner to introduce the newest additions for the festive holiday.
As the brand was in search of a Belgian partner in media relations and a progressive approach to PR, Nightingale became a long-term partner in these matters. To this day, we are still helping them build awareness in the Belgian market and organised several local activations for the many stores that are opening up in 2018.
For the Christmas dinner, Nightingale handled all event operations, guest invites, press relations, communications and photography.