Sissy-Boy Homeland SS18


Every year, when the gray winter days come to an end, we lovingly embrace the new spring season. This is no different for 2018, where this refreshing and flourishing greenery was the main inspiration for the theme of the Green Days of Homeland spring collection. Think especially of fresh colors, natural materials and unique prints with which you can get the heat back home.

As the lifestyle brand was in search of a Belgian partner in media relations and a progressive approach to PR, Nightingale became a long-term partner for their  Sissy-Boy Homeland interior line. To this day, we are still helping them build awareness in the Belgian market and organised several local activations for the many stores that are opening up in 2018.