SVNTY is Fashion Club 70's (renowned fashion agency) very first in-house collection. Established as an Antwerp based sneaker label, SVNTY quickly evolved into an all round apparel brand extending the second collection with a limited line of athletic sweaters and leggings.
SVNTY was created to respond to the athletic lifestyle, breathing luxurious class and sporty coolness. Taking the ‘Athleisure’ trend to the next level, SVNTY strongly believes in creating a powerful contrast between classy and athletic.
At Nightingale we take care of the all round communication strategy of SVNTY by helping to determine the identity and the direction of the brand. We built and maintained press relations by sending out thematic shopping pages and press releases, both general (brand story) and thematic (capsule collections), and by seeding. Creating social media content for Facebook and Instagram and following up on advertising through social media is part of our social media strategy.
Nightingale worked on the past two campaign images, from envisioning the concepts to directing and producing both photo shoots, even building the marble setting from scratch.