To promote their Americano Spritz, Bellini and Hugo mocktails as the next apéro drink of this summer, Vintense Ice called on Nightingale to create an activation concept that would bring the cocktails to life in an immersive and fun way. This resulted in a secret rooftop bar located at the then-undisclosed rooftop bar on top of the YUST building. Nightingale not only conceived the concept, but was also responsible for the production, communications and social strategy behind the event.
Through secret tips, consumers were able to find the entrance to the Vintense "Ice On Top" rooftop bar by following the signature blue markings on the floor near the YUST building. As they found the elevators, a host would grant them access to the secret roof terrace. Overgrown with vines and decorated with different references to different tastes, DJ Kajan Chow offered the perfect background music as the bar served refreshing, tasteful non-alcoholic drinks throughout the evening.