Inspirational retail trip to Stockholm by Nightingale
In collaboration with Mode Unie, the association of independent fashion retailers, Nightingale hosted two inspirational retail trips to Stockholm in November. We guided two groups of 15 people in one of the most ambitious fashion cities in Europe. The groups consisted of 30 retailers, active in both lingerie and fashion, all looking to be inspired and wishing to stay futureproof with their own businesses.
INSPIRATIONAL FASHION & RETAIL
Over the course of two days, we visited the most innovating fashion & retail stores in Stockholm, all specifically selected for the purpose of the trip. The list ranges from local Swedish houses such as Axel Arigato, J. Lindeberg, Acne Studios, Gina Tricot, HOPE and Rodebjer, to multibrandstores such as Grandpa, Nordiska Kompaniet, Nitty Gritty and beauty stores BYREDO and L:A Bruket, and many more. Inside of these shops, we discussed their concept, installations and way of showcasing their fashion items with the retailers.
EXPERIENTAL FOOD EXPERIENCES
Foodwise, we selected different bars and restaurants that suited our experiential trip. For our first lunch, we went to SMAK – a restaurant focusing purely on flavors. Or, as the concept rings: ‘We believe in flavors. And we believe in enhancing them.’ After discovering the city, we tried out Stockholm’s best cocktails at Hotel at Six and had dinner at TAK, a Scandinavian food concept influenced by Japanese cooking methods and flavors.
On the second day, our guests visited the Fotografiska Museum, the largest museum in the world. Fotografiska celebrates photography and offers inclusive spaces for conversation and community. By taking the retailers to the Fotografiska Musuem, we aimed to inspire them through the power of art. Perhaps they would see something that they would like to incorporate in their own store? A shape, a color? After visiting the exhibits, we enjoyed an all organic lunch at the Fotografiska Restaurant, with an amazing view of the Baltic Sea.
AFTER THE WORKSHOP
After these outings, we organized a workshop to discuss everything we saw and to talk about how the retailers could implement this in their own stores. We focused on branding, communication & PR and activations and events and invited three experts to dive deeper into these subjects. During the event, Anders Asarby made sure to keep the Swedish vibe going by cooking some Swedish specialties.