Simple, yet never simplistic. New Belgian watch brand ARTUUR was born out of the belief that a sophisticated timepiece can be both qualitative and affordable. Its characteristics: a unique, patented curved dial with laser cut notches and a variety of wristbands that can be switched in a second. Stylish, solid and understatedly refined, an ARTUUR watch is your wingman on any occasion.
Nightingale was commissioned to take on the brand identity, brand campaign, and overall communication strategy of ARTUUR, including press & influencer relations as well as social media management. The brand will be launched in September 2020.