NIGHTINGALE PROPHECY 2X20

23.12.2019 posted in Work

An exhibition on the future

For spring/ summer 2020, Nightingale decided to do things a little differently. From the start, our objective has been two-fold: to build future-proof brands and to stay ahead of the curve in order to inspire others. We wanted to make this tangible at our SS20 Open Days. The Nightingale Prophecy 2X20 was a two-day exhibit on the future and a look into upcoming trends.

2020 TRENDS

In close collaboration with The Future Laboratory, a trend intelligence agency with headquarters in London and active in the Benelux, we zoomed in on interesting trends in fashion, beauty, food, design, mobility & tech. We highlighted the most groundbreaking developments on both micro- and macro levels and showed A-list press, influencers and stylists how our brands respond to these trends.

 

 

SCENOGRAPHY

The exhibition took place at ABC Taproom, Nikolaj Kovdal’s newest hotspot. Kovdal has established himself as a culinary authority thanks to well-appreciated restaurants like Fiskeskur and Fiskebar. An exclusive location on Antwerps Eilandje, ABC Taproom is located inside the city’s only operating brewery and offers local beer, food and atmosphere.

LAUNCHING THE NEW COLLECTIONS

All of our brands were represented at the exhibition, from newcomers like Nathalie Vleeschouwer, Her. and Otentic, to the eco-responsible brand Save The Duck and international brands like Drykorn, Bestseller and Intimissimi. Alcohol-free cocktails based on coffee and tea were served by our newest brand Cuperus. The dessert was taken care of by Les Tartest de Françoise, yet another local, eye-catching brand.

FIRST EVER 3D FASHION SHOW

After the exhibition, we entertained our guests with a 3D Fashion Show, a very first in Belgium. In close collaboration with Filip Anthonissen, we created our own 3D fashion show, showcasing silhouettes from multiple Nightingale brands. This 3D Fashion Show was followed by an intimate dinner hosted by Kovdal.

SHOWROOM

During the day, stylists were welcomed to our showroom where they could get an exclusive preview of SS20 collections of our different brands like Esprit, Calzedonia and many more.