Aarhus, Denmark - 06.06.2016

Nouveau Scandinavian style


The Danish fashion brand Minimum is known for its clean Scandinavian designs. For the FW16 collection, the label is choosing a new direction: the well-known minimalism is becoming more eclectic than ever. Native patterns, 70’s references, sporty details and raw edges prevail. Minimalistic, but with an edgy touch: a nouveau Scandinavian style arises!

Seventies and native patterns
Patterns and trends from the seventies - think turtleneck sweaters and velvet flare pants - inspired the FW16 Minimum collection. The brand uses native fabrics, such as washed jeans, velvet, wool and silk for its designs. The colours red, grey, camel and indigo are native-inspired as well.
Casual, yet sophisticated
Casual is the new formal! Sporty details such as zippers and neoprene fabrics are incorporated in clean looks. Dark colours make it easy to mix and match and create a casual, yet sophisticated look.
Raw touch
In the FW16 collection, Minimum stays true to its country of origin. The brand tries to reflect the Scandinavian weather in its choice of colours and fabrics. Luxurious fabrics in dark shades of green, grey and black are easy to combine and create a subtle look. Long wool jackets, parkas, leather and denim jackets give the collection an edgy and raw touch.