"When we started out, we made an attempt at making fashionable, designer -level glass accessible," founder Pauline Cousseau explains about the mission Polette set out back in 2011. Since their humble beginnings, starting with a dollar and a dream in Asia, they've managed to open multiple entry points into their brand universe. Their latest addition: their first store in Belgium, located in Brussels.
Under the moniker of a 'Connected Showroom', the fashion-centered eyewear brand has slowly been opening store after store focused on the strong connection between off- and online.
Upon entering these showrooms, people can try on one of their 800 glasses and explore what fits them best. After finding a match, you can get your eyes measured and scan the glasses, then buy them online. Afterwards, there's no need to come back, as these will automatically be shipped to your home.
"When we traveled to Asia back in 2006, we found out that most designer glasses are produced for a low cost of € 5,- to € 7,-. We found that, if we eliminate the middle man, we'd be able to cut costs that normally customers unneccessarily pay for."
On Friday June 22th, Polette will open their connected showroom in Brussels, located on the Grasmarkt 86 / Rue du Marché aux Herbes 68. Nightingale handles the event production and progressive communications of the brand. For more information on how to join the eyewear revolution, click here to be redirected to the FB Event page.