Welcoming 3 clients and 2 new team members
Nightingale keeps on growing. This fall, we are taking on three new Belgian clients. Firstly, Brouwerij Haacht and its trendy beer sub brand SUPER 8. Secondly, widely known travel gear & accessory label Hedgren and last but not least, work life solution architect Annie Where. The idea of expansion also thrives internally, as Nightingale welcomes two new communication officers who will be reinforcing the existing PR team.
Beer, bags and office pods
Nightingale is now in charge of the complete social media strategy of Brouwerij Haacht. We will be creating refreshing content for both the brewery and its relatively new sub brand SUPER 8.
For Annie Where, a Ghent-based scaleup, our agency will be responsible for the PR of its full-service office pods. The initiative was founded by Jo Caudron (Scopernia), David Bintein and Gilles Missinne. With their office pods they aim to give employees the best work experience possible by providing a fully-serviced workspace closer to home.
We also proudly announce bag and travel brand Hedgren as our third new client. After its recent full rebranding, it decided Nightingale would be the perfect partner to communicate Hedgren’s progressive story in the Benelux. In 2023, Hedgren will be celebrating its 30th birthday after being founded in 1993 by Xavier Kegels, also known from Kipling.
New faces: Eva and Linnéa
Hedgren is no stranger to new senior communication officer Eva Thiessen. In the last couple of years, she has been working on the PR-related operations of this brand and will now be breathing new life into their press strategy. As an experienced PR manager and copywriter, she will be joining our team, and so is Linnéa Hughes Johansson. Being from Sweden, she has international fashion experience from working for Anine Bing, Damoy and Belgian brand La Collection. Linnéa will be taking the media and influencer relationships of the BESTSELLER brands under her wing.