ATLAS

POWER of sports

Client
Atlas
Services
  • PUBLIC RELATIONS
  • EVENT ACTIVATION
  • BRANDING
  • GRAPHIC DESIGN
  • ART DIRECTION
Imagine a world where hope, dignity, and purpose are within reach for all, even for those living in the direst of circumstances. That’s the world Atlas strives to create. Atlas is a small charity with a big heart committed to improving underprivileged children’s needs. By supporting their sporting dreams, purchasing and financing their sports equipment, registration fees, coaching and additional relocation. The goal is to deliver 100% of the donations to the charity projects by getting support via sporting activities, community events, marketing and website.

A UNIQUE AND COMPELLING CORPORATE IDENTITY

For this new non-profit organization Nightingale Studio developed a branding that appeals to two target groups: “Adults and people who want to support” and “the living world of young people.” The logo reflects sport, well-being, hope, and achieving goals, with a bold, sporty font and a circular baseline symbolizing togetherness.

The branding is bold, playful, and features a unique colour palette inspired by ‘Bali’, ‘tropical mysterious green’, and ‘intense deep blue’. It communicates togetherness, accessibility, optimism, sports, motivation, and community power. The aim is to inspire participation, trigger interest, and highlight the beauty of the Atlas project.

TEAMWORK MAKES THE DREAM WORK

For this occasion, Nightingale teamed up with RCA to develop the Atlas website, an important tool in the fundraising strategy of the charity. Soon to be extended with a full-blown web shop for the sustainable clothing collection of Atlas. A mix of sports- and casual wear for men, women and children.

To create extra buzz online, generate visitors for the website and share Atlas’ accomplishments, Nightingale developed an executed Atlas’ social media strategy. Topped off with media exposure through PR-efforts, such as in dept articles on the founders and their mission to elevate children through sports.

Want to take a look yourself and support their project? Discover the website www.atlaspowerofsports.com or check them out on Instagram @atlaspowerofsports

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