
POS
POWER OF SPORTS
- PUBLIC RELATIONS
- EVENT ACTIVATION
- BRANDING
- GRAPHIC DESIGN
- ART DIRECTION
A UNIQUE AND COMPELLING CORPORATE IDENTITY
For this new non-profit organization Nightingale Studio developed a branding that appeals to two target groups: “Adults and people who want to support” and “the living world of young people.” The logo reflects sport, well-being, hope, and achieving goals, with a bold, sporty font and a circular baseline symbolizing togetherness.
The branding is bold, playful, and features a unique colour palette inspired by ‘Bali’, ‘tropical mysterious green’, and ‘intense deep blue’. It communicates togetherness, accessibility, optimism, sports, motivation, and community power. The aim is to inspire participation, trigger interest, and highlight the beauty of the POS project.

TEAMWORK MAKES THE DREAM WORK
For this occasion, Nightingale teamed up with RCA to develop the POS website, an important tool in the fundraising strategy of the charity. Soon to be extended with a full-blown web shop for the sustainable clothing collection of Atlas. A mix of sports- and casual wear for men, women and children.
To create extra buzz online, generate visitors for the website and share POS’ accomplishments, Nightingale developed an executed Atlas’ social media strategy. Topped off with media exposure through PR-efforts, such as in dept articles on the founders and their mission to elevate children through sports.
Want to take a look yourself and support their project? Discover the website powerofsports.eu or check them out on Instagram @powerofsports.eu

