Drykorn Chinatown Takeover Fashion Event

DRYKORN

Chinatown Takeover Previewing the SS18 collection

Client
Drykorn
Services
  • PR & Influencer Relations
  • Digital & Social Media
  • GRAPHIC & INTERIOR DESIGN
When DRYKORN released the first images of their military inspired FW17 collection back in May, the lookbook took everyone by surprise. Neon signs, delivery trucks and food boxes surrounded a rather colourfully stark yet cool collection, with Chinatown as the campaign's location. The result was perhaps a bit odd – or at least different – yet beautifully stylised, very street and overall impressive.

Despite the departure from this visually tantalising setting for the SS18 collection, Nightingale still felt that it was necessary to look back in order to move forward. That is why, when the experimental concept agency was asked to host a press dinner, Nightingale took a bolder and even bigger approach.

Drykorn Chinatown Antwerp Takeover

As an ode to the FW17 collection, Nightingale invited key influencers and journalists to celebrate the current season while being introduced to the new collection, all during one big guerilla event. With over 100 people attending the Chinatown takeover, the event was a big success. The agency decided upon Fong Mei as the location, transforming the decor and creating a scenography that looked like it came straight from the latest Blade Runner movie set.

Drykorn Chinatown Takeover Fashion Event atmosphere
Drykorn Chinatown Takeover Fashion Event outside
Drykorn Chinatown Takeover Fashion Event inside
Drykorn Chinatown Takeover Fashion Event screens
Drykorn Chinatown Takeover Fashion Event invitation
Drykorn Chinatown Takeover Fashion Event branding
Drykorn Chinatown Takeover Fashion Event accessoires
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Pictures by
Technogym Bike Personal
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