DRYKORN

Chinatown Takeover

Client
Drykorn
Services
  • PR & Influencer Relations
  • Digital & Social Media
  • GRAPHIC & INTERIOR DESIGN
When DRYKORN released the first images of their military inspired FW17 collection, the lookbook took everyone by surprise. Neon signs, delivery trucks and food boxes surrounded a rather colorfully stark yet cool collection, with Chinatown as the campaign's location. The result was perhaps a bit odd – or at least different – yet beautifully stylized, very street and overall impressive.

BOLDER & BIGGER

Despite the departure from this visually tantalizing setting for the SS18 collection, Nightingale still felt that it was necessary to look back in order to move forward. That is why, when the experimental concept agency was asked to host a press dinner, Nightingale took a bolder and even bigger approach.

ONE HUGE GUERILLA EVENT

As an ode to the FW17 collection, Nightingale invited key influencers and journalists to celebrate the current season while being introduced to the new SS18 collection, all during one huge guerilla event. With over 100 people attending the Chinatown takeover, the event was a massive success. The agency decided upon Fong Mei as the location, transforming the decor and creating a scenography that looked like it came straight from the latest Blade Runner movie set.

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