an urban networking night for men who work hard and play hard
- digital & social media
- brand activation
- influencer marketing
Plan of attack
To draw attention to our event we created our own, cross-brand fashion video, showcasing the different labels we represent. This sets the mood and vibe for the event in a visual way, without giving away too much in advance. To promote GAME PLAN even more we posted different content on all channels, including Instagram, Facebook and Tik Tok, related to the event. Keeping the content mysterious to trigger people into coming yet making it engaging enough.
COVID-19, insert plan B
Nightingale is known for doing things differently, and that is exactly the way we went about planning this event. Due to COVID-19 everyone was taking their events online but we opted for a live gathering. As much as everyone wants to be safe nowadays, people are craving a sense of normality. We gave that feeling back to our creative network in a controlled, corona-proof way.
Game plan of the night
At the event, press and influencers were able to discover the latest menswear collections all while having fun at our different activations. We organized a digital golf session by Beats of Golf, a skate initiation by the BSA and a personal training session from Technogym. The whole idea behind the concept was to create an event where work and play went hand in hand. We partnered with Miraeus Cocktails and Ofyr to provide everyone with excellent bites and drinks. Our clients Bières Des Amis, Bulldog and Vintense were represented with different displays where people could taste their products.
Everything according to plan
On the guest list of our event we had a variety of influencers from Tik Tok to Instagram. The press was represented as we invited editors from Nina, L'Officiel and Knack Weekend. All of this combined with our own social media posts generated a total reach of 1.500.000 unique people. Attendees posted pictures of clothing items that were gifted long after the event, creating extra exposure for the brands we represent.