House of Heach
A spectacle of 90's opulence
- Brand & Art direction
- Campaign & Production
- Retail Interior Design
- Marketing Strategy
- PR & Influencers
- Brand activations & Events
- Digital & Social Media
SHHH... THE SILENCE ROOM
In a quiet room, the newest collections of Silvian Heach, inspired by many cultures from around the world, were presented. Visitors could take their time to discover the designs and feel the fabrics.
In the secret room, visitors could spot the highlights of the new Silvian Heach collections. A diverse selection of styles was presented with pyjama suits, satin bombers and lace tops as notable statement-pieces.
Impressive dynamic projections, made by visual agency Lion Beach, adorned the castle of Hof ter Linden.
ELEGANCE MEETS MYSTERY
Hof ter Linden was the perfect scenery for some 90’s opulence, where elegance and mystery could easily meet.
HOSTED BY BIBLE OF FASHION
Host of the evening was Bible of Fashion founder Julie Vanlommel, who interviewed Silvian Heach’s head of styling Gianfranco Vitale.
There is no better accessory than a mysterious mask made of gold. When entering the House of Heach, visitors received a mask that allowed them to discover all the secretive corners of the castle in an anonymous way.