Jaguar E-pace Barrel Roll

Jaguar

The literal launch of a new model

Client
Jaguar Landrover
Services
  • PR & Influencers
  • Digital & Social media
  • Brand activation & Events
BENELUX | The British automobile industry has spawned several classics, but few as in sync with style and sophistication as Jaguar. After 83 years of experience and a few records broken, the infamous car brand did not shy away to completely reinnovate the way they do business, and more importantly: how they make their cars.

SKYROCKETING BRAND

Jaguar has had an incredible momentum in the last few years. 2016 proved a successful year for the luxury vehicle brand, with sales up 116% and their new F-Pace ranking high in performance. To top that off, the latter model even won the prestigious World Car of the Year and World Car Design of the Year Awards at the New York International Auto Show. This success continued throughout 2017, which only shows that you can't beat a classic.

Jaguar E-pace Barrel roll sky

JAMES BOND BARREL ROLL

Without showing any hint of slowing down, the brand followed up with the brand new E-Pace - a more compact, yet still performance driven SUV. For this release, Jaguar organised a special launch event on the 13th of July at the ExCel centre.

For the launch of this highly anticipated new model, Jaguar recruited Nightingale as their representative in the Benelux market, and was even invited to broadcast this literal launch of the car: a bona fide 270-degree barrel roll, 15.3 metres through the air, landing cleanly on all four wheels, à la The Man with the Golden Gun.

Jaguar E-pace Barrel Roll James Bond roll
<
Related projects
Pictures by
KAAI Campaign 2018
Next project
KAAI