KOMONO
A tale of two cities
- Campaigns and productions
- Branding & Art direction
- Graphic & interior design
- Brand activations & events
- Digital & social media
BRAND MANIFESTO
Komono, meaning ‘small accessories in Japanese, is internationally well-known for their range of minimalistic watches and sunglasses.”We started as a brand built on passion, a shared passion for accessible luxury where the perfect timing and vision acts as our motivation,’ shares co-founder Anton Janssens.
MARINE COLLECTION
For the scenography, Nightingale tapped into the blue Marine theme by using elements such as foil-covered mirrors, fluorescent lights, window stickers and Plexiglas in various blue hues. Scaffolding, flyposting and Yton elements were used to mimic a raw & contemporary ambiance, amidst which the new Marine collection would be presented on the signature Komono modules.
ART GALLERY
Locationwise, Nightingale deliberately chose to surprise guests and create a setting different from the usual in-store launch. The Amsterdam launch took place at the Looiersgracht 60, an exhibition center for art, design and architecture. Located in the heart of Amsterdam’s 19th-century industrial area, this former cardboard and bottling plant evolved into a dynamic space. The space has more in common with the Komono’s DNA than you would think. It’s raw and minimalistic, with an interesting history and dedicated to art and architecture.
CINEMA TOKYO
The Antwerp launch event was hosted at auction house Bernaerts. Set in the former Cinema Tokyo movie theatre, the space was renamed by the auction house in 2007 as the ‘Platform room ‘ and used as an exhibition and auction space. The space has more in common with the Komono’s DNA than you would think. It’s raw and minimalistic, with an interesting history and dedicated to art and architecture.
ENTERTAINMENT
Besides concept and scenography, Nightingale also arranged the entertainment acts. Visitors at the Amsterdam event were treated to a live set by DJ Kajan Chow and duo Kraak & Smaak. In Antwerp, this meant the appearance of DJ David Tricot of Konichiwa.
