Komono Marine Launch

KOMONO

A tale of two cities

Client
KOMONO
Services
  • Campaigns and productions
  • Branding & Art direction
  • Graphic & interior design
  • Brand activations & events
  • Digital & social media
BENELUX | Belgian accessories brand KOMONO celebrates the launch or their new Marine collection in a big way. With two events in both Amsterdam and Antwerp, the event penetrated the Benelux market as a way to kick-off the spring/summer season.

BRAND MANIFESTO

Komono, meaning ‘small accessories in Japanese, is internationally well-known for their range of minimalistic watches and sunglasses.”We started as a brand built on passion, a shared passion for accessible luxury where the perfect timing and vision acts as our motivation,’ shares co-founder Anton Janssens.

Komono Marine Launch display

MARINE COLLECTION

For the scenography, Nightingale tapped into the blue Marine theme by using elements such as foil-covered mirrors, fluorescent lights, window stickers and Plexiglas in various blue hues. Scaffolding, flyposting and Yton elements were used to mimic a raw & contemporary ambiance, amidst which the new Marine collection would be presented on the signature Komono modules.

Komono Marine Launch oversized paper

ART GALLERY

Locationwise, Nightingale deliberately chose to surprise guests and create a setting different from the usual in-store launch. The Amsterdam launch took place at the Looiersgracht 60, an exhibition center for art, design and architecture. Located in the heart of Amsterdam’s 19th-century industrial area, this former cardboard and bottling plant evolved into a dynamic space. The space has more in common with the Komono’s DNA than you would think. It’s raw and minimalistic, with an interesting history and dedicated to art and architecture.

Komono Marine Launch Amsterdam

CINEMA TOKYO

The Antwerp launch event was hosted at auction house Bernaerts. Set in the former Cinema Tokyo movie theatre, the space was renamed by the auction house in 2007 as the ‘Platform room ‘ and used as an exhibition and auction space. The space has more in common with the Komono’s DNA than you would think. It’s raw and minimalistic, with an interesting history and dedicated to art and architecture.

Komono Marine Launch Antwerp

ENTERTAINMENT

Besides concept and scenography, Nightingale also arranged the entertainment acts. Visitors at the Amsterdam event were treated to a live set by DJ Kajan Chow and duo Kraak & Smaak. In Antwerp, this meant the appearance of DJ David Tricot of Konichiwa.

Komono Marine Launch event
Komono Marine Launch music
Komono Marine Launch outside
Komono Marine Launch dj
Komono Marine Launch closeup
Komono
Komono Marine Launch selfie
Komono Marine Launch atmosphere
Pictures by
Nightingale Nokia 8 launch mirror
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