The DAMAGE SUPPRESSOR collection launch
- EU PR & media relations
- Press event in Berlin & Amsterdam
- Seeding campaign
- Media buying
From Amsterdam to Berlin
Nightingale hosted the Berlin launch of KRAKATAU’s Fall/Winter 22 DAMAGE SUPPRESSOR collection. A temporary one-night space to experience the brand’s collection & aesthetics. We immersed the Berlin crowd into the KRAKATAU universe. The music by Raven, inspiring art and a great crowd set the tone at this private reception.
From Berlin to Amsterdam
KRAKATAU’s DAMAGE SUPPRESSOR collection is all about surviving poor conditions due to climate change. During the Amsterdam launch event we visualized this through Heleen Blanken’s visual art installation HABITAT. The environmental crisis and the destruction of habitats force us to imagine a future in which nature can be remembered in digital form. With visual art, drinks and music we turned the KRAKATAU store at the city center of Amsterdam into an artistic space where fashion and music interplay.
Nightingale was responsible for the international marketing and communication and media relations for both brand activations. From the development of the creative concept to the production and execution of the event. Furthermore, Nightingale handled KRAKATAU’s international seeding campaign, PR & media relations, event hosting in Berlin and Amsterdam and communication strategy.