The campaign that made Europe move
- PR and Influencers
- Brand activation & Events
- Marketing strategy
MOVE YOUR LEE
To celebrate the 125th birthday of Lee Jeans, Nightingale conceptualized and organized city guerrilla activations across Europe to create a word of mouth around the brand and the new campaign Move Your Lee and generate more traffic to the (renewed) Lee stores.
By collaborating with influencers, renowned street performers and online magazines from Antwerp, Amsterdam, Berlin, London to Paris, Nightingale also activated the social media around the events.