
MR. BLUE
AT ZOUTE GRAND PRIX KNOKKE
- CREATIVE DIRECTION
- EVENT MANAGEMENT
- SOCIAL MEDIA
Mr. Blue has a taste for the finer things in life. So naturally, it was a great match with Belgium’s famous Zoute Grand Prix: one of the world’s most prestigious old-timer events that takes place yearly in October in Knokke-Heist. Mr. Blue, known for its exquisite tailor-made suits, was asked to dress the judges, create the suits for the organization’s staff for the gala dinner and to design the typical red Zoute Grand Prix bodywarmers. But there was more…

HOLOCUBES

STAND OUT FROM THE REST

SOCIAL CONTENT
Next to being in charge of the creative concept, story and execution of the Mr. Blue stands, Nightingale also made sure to spread the message to a wider audience that wasn’t present at the event itself. Thanks to targeted content, that was published on social media and blogs, a large audience was reached. In the end, it didn’t really matter if people saw the Mr. Blue stand in real life or on social media: thanks to the intriguing Holocube-installation, they came to associate Mr. Blue with innovation, taste and originality.

