Shine in your own light
- INFLUENCER RELATIONS
- BRAND AWARENESS
- BRAND VISIBILITY
OPEN DAYS FW 20: NIGHTINGALE TV
While thinking of a way to create an interesting and innovative but pandemic friendly Open Days project, we landed on Nightingale TV. During the live broadcasting program hosted by Britt Valkenborghs and Lieven Trio, viewers could get to know everything about our newest FW20 collections and brand stories. The hosts talked us through four chapters: fashion, sports, beauty and drinks, all while being broadcasted live from our showroom, which was fully transformed into a television studio for the occasion. In addition, we set up an after-work style set with a Bulldog branded bar during the third show. In the fresh, intimate and ambient atmosphere, an on air sign and displays in Bulldog Gin branding could be found. With an estimated social media reach of 500.000 impressions and over €10k social media value, press, influencers and our extended professional and creative network were highly appreciative of this approach.
We increased the exposure and brand awareness for Bulldog Gin by including a trend e-peritif with Photographer Daniil Lavrovski. Daniil and the hosts enjoyed a glass of Bulldog while chatting about the brand’s campaign ‘Shine In Your Own Light’. To boost the beverage brand even more, a Bulldog Gin banner with call to action was visible during the interview. Topped off by a Bulldog Gin themed commercial break, the livestream became saturated by the brand.
INFLUENCERS SHINING IN THEIR OWN LIGHT
Our PR team also took care of influencer relations for Bulldog Dry Gin. With the tagline ‘Shine In Your Own Light’, 12 influencers provided their followers with a look inside their lives, sharing their passions. Each publishing 3 posts, they linked the content to Bulldog and drove traffic to the brand’s website. With the enthusiasm of content creators like Jill Shaw and Pierre De Greef, Bulldog could count on an impressionable social media coverage in the Benelux landscape.