#URL_IRL

UNREAL IN REAL LIFE: NIGHTINGALE OPEN DAYS

Client

Nightingale

Services

Graphic & interior design
Campaigns and productions
PR and influencer relations
Brand activations & events
Digital & social media

ANTWERP | Nightingale presented the FW16 collections of its clients to key national journalists, stylists and influencers. A merge of fashion, food and design was displayed at an exclusive pop-up rooftop location in the centre of Antwerp. During the Open Days, visitors got an experience and personal tour that highlighted every brand and story. A visual juxtaposition of real life and virtual hyperreality, scenographic elements of both realms combined, creating a phygital experience.

VIRTUAL EXPO

Together with DVTK, a creative team from London, Nightingale developed a virtual expo – with 360° view – featuring trends, brands and projects by Nightingale. A thematic photoshoot by Athos Burez was integrated in the expo. To emphasize the phygital experience, Roundhouse created a scenographic sound. Visitors received an URL code to visit the expo online.

PHYSICAL VIRTUAL INSTALLATION

Visual artist Alexander Stragier recreated still lives from the virtual expo on the spot. Guests could visit this location while taking a tour of the venue.