
#URL_IRL
UNREAL IN REAL LIFE: NIGHTINGALE OPEN DAYS
- Graphic & interior design
- Campaigns and productions
- PR and influencer relations
- Brand activations & events
- Digital & social media
VIRTUAL EXPO
Together with DVTK, a creative team from London, Nightingale developed a virtual expo – with 360° view – featuring trends, brands and projects by Nightingale. A thematic photoshoot by Athos Burez was integrated in the expo. To emphasize the phygital experience, Roundhouse created a scenographic sound. Visitors received an URL code to visit the expo online.

PHYSICAL VIRTUAL INSTALLATION
Visual artist Alexander Stragier recreated still lives from the virtual expo on the spot. Guests could visit this location while taking a tour of the venue.

ONLINE E-MAGAZINE
For this special occasion Nightingale created an online magazine, that featured each participating brand.

SCENOGRAPHIC FUTURE BAR
Nightingale designed an exclusive Future Bar where Gillemore Gin enchanted visitors during a spectacular tasting session.

PRIVATE DINING FOR JOURNALISTS
Nightingale hosted an exclusive, invite only event for A list press and influencers to introduce Smartmat’s Friends’ Dinner box.
