Nightingale Open Days

#URL_IRL

UNREAL IN REAL LIFE: NIGHTINGALE OPEN DAYS

Client
Nightingale
Services
  • Graphic & interior design
  • Campaigns and productions
  • PR and influencer relations
  • Brand activations & events
  • Digital & social media
ANTWERP | Nightingale presented the FW16 collections of its clients to key national journalists, stylists and influencers. A merge of fashion, food and design was displayed at an exclusive pop-up rooftop location in the centre of Antwerp. During the Open Days, visitors got an experience and personal tour that highlighted every brand and story. A visual juxtaposition of real life and virtual hyperreality, scenographic elements of both realms combined, creating a phygital experience.

VIRTUAL EXPO

Together with DVTK, a creative team from London, Nightingale developed a virtual expo - with 360° view - featuring trends, brands and projects by Nightingale. A thematic photoshoot by Athos Burez was integrated in the expo. To emphasize the phygital experience, Roundhouse created a scenographic sound. Visitors received an URL code to visit the expo online.

Nightingale Open Days Virtual Expo

PHYSICAL VIRTUAL INSTALLATION

Visual artist Alexander Stragier recreated still lives from the virtual expo on the spot. Guests could visit this location while taking a tour of the venue.

Nightingale Open Days physical virtual installation

ONLINE E-MAGAZINE

For this special occasion Nightingale created an online magazine, that featured each participating brand.

Nightingale Open Days Online E-Magazine

SCENOGRAPHIC FUTURE BAR

Nightingale designed an exclusive Future Bar where Gillemore Gin enchanted visitors during a spectacular tasting session.

Nightingale Open Days Future Bar

PRIVATE DINING FOR JOURNALISTS

Nightingale hosted an exclusive, invite only event for A list press and influencers to introduce Smartmat’s Friends’ Dinner box.

Nightingale Open Days Private Press dining
Nightingale Open Days Scenography
Nightingale Open Days atmosphere
Nightingale Open Days showroom
Nightingale Open Days floor
Nightingale Open Days drinks
Nightingale Open Days expo
Nightingale Open Days installation
Nightingale Open Days Showcase
Related projects
Pictures by
Next project
Concept Store