Puma flagship store Antwerp Opening

PUMA

Antwerp lets the cat out of its cage

Client
PUMA
Services
  • Graphic & interior design
  • Campaigns and productions
  • PR and influencer relations
  • Brand activations & events
  • Digital & social media
ANTWERP | Since its notorious start in 1948, the brand has evolved into a footwear empire. With Rihanna appointed as their creative director and talented artists such as Cara Delevigne, The Weeknd and Selena Gomez leading the way, #TeamPuma is shaping itself to become a leading brand for the urban community.

FLAGSHIP STORE OPENING

To celebrate the momentum, PUMA returned to Antwerp with a new flagship store, which officially opened on October 13th. The 120m2 retail space offers a broad selection of sneakers, apparel and accessories, including the iconic PUMA Suede, their new Basket Heart and Ignite Limitless.

In addition to leading the communication and media relations of this highly anticipated event, Nightingale supervised and executed the event production, organising a brand activation, performance and built a wireframe installation custom crafted for the event, where people could grab a drink and enjoy Vietnamese streetfood.

As scenography and emotional architecture are always essential to the atmosphere of a Nightingale event, the agency adorned this lounge area with neon lighting, creating a high-tech, futuristic aesthetic.

Nightingale Puma Launch

CITY ADVERTISING

Before and during the launch of the store, Nightingale communicated the comeback city-wide through channels like wildpostering and transit advertising.

Nightingale Puma Launch Abribus

MUSICAL PERFORMANCES

Besides an enigmatic DJ set by Danga, which was perfectly in tune with PUMA’s brand identity, attendees were treated to a performance by up and coming singer / rapper TheColorGrey.

Nightingale Puma flagship store Antwerp launch

CUSTOM WIREFRAME INSTALLATION

As the PUMA store could only fit 60 people, Nightingale built a special wireframe installation/space hybrid to extend the party to outside, custom made for the event. This lounge area fitted a bar, standing tables and enhanced the overall scenography of the event.

Nightingale Puma flagship store Antwerp launch outside
Nightingale Puma flagship store Antwerp launch day
Nightingale Puma flagship store Antwerp launch team puma
Nightingale Puma flagship store Antwerp launch Cage
Nightingale Puma flagship store Antwerp launch atmosphere
Nightingale Puma flagship store Antwerp launch light
Nightingale Puma flagship store Antwerp launch picture
Nightingale Puma flagship store Antwerp launch event
Pictures by
Komono Marine Launch
Next project
KOMONO