Benelux digital & PR strategy
- Public Relations
- Media Planning
- Social Media
French painting brand Renaulac has been active in the business for almost 200 years. In 2021, the brand decided to expand to the Benelux, asking Nightingale for help. We are responsible for the social media strategy and content creation of the painting manufacturing company on Instagram, Facebook and Pinterest and established relations with press and influencers. This way, Nightingale paved the way for Renaulac to become the newest go-to brand in the Benelux for renovations and daily fix-ups of your painted walls.
BENELUX PR STRATEGY
DIY-ing is hot. Painting your own walls to make them fit your personal aesthetic has become a widely covered topic in lifestyle press. Nightingale’s PR strategy helped Renaulac to be published in different types of media. The paint brand already appeared in trade press like Meubihome, as well as deco and design magazines like Elle Deco, Feeling Wonen, Gaël Maison and Jan Living.
SOCIAL MEDIA STRATEGY
Nightingale is responsible for the creation and coordination of all Renaulac’s social media accounts as well as its influencer marketing strategy. We create and post engaging content and write the fitting copy, while building an online community for the brand.