Nightingale Strongbow Secret Garden hidden entrance

STRONGBOW

A mysterious green oasis hidden in the south of Antwerp

Client
ALKEN MAES
Services
  • Graphic & interior design
  • Campaigns and productions
  • PR and influencer relations
  • Brand activations & events
  • Digital & Social media
ANTWERP | Strongbow is the world’s leading apple cider brand, created by Heineken and produced by Alken-Maes in Belgium. The cider brand is best known for their Strongbow Gold cider, although it has launched several new flavours, including their golden apple, elderflower and red berry flavours. To create awareness around these three cider flavours by Strongbow, Nightingale created a unique secret garden experience to capture the perfect apéro moment.

ESCAPING THE CITY

Nightingale set up a secret garden in honour of Strongbow's three flavours, its location kept secret to the public. The idea behind this secret garden was to create an inspiring urban setting in Antwerp, where people could escape the city after a busy day. The result was a unique brand experience: a secret garden where visitors could truly be immersed in nature, the cider is sweet and served in abundance.

Nightingale Strongbow Secret Garden Escaping the city

SCENOGRAPHY

As the location of this secret garden was hidden, passersby had to search for the hidden entrance themselves. Hints were handed out near the location of the Zuiderpershuis, after which visitors would have to search for the recognizable lion head statue. From there, they would have to go through an overgrown hallway that would grant them access to the hidden green oasis.

The Strongbow 'Secret Garden' included many remarkable features, from the moss graffiti mural created by Eltipographic to a wooden amphitheater created with pallets where visitors could sit down and enjoy an ice-cold cider.

Nightingale Strongbow Secret Garden scenography

HIDDEN ENTRANCE

The hidden gateway to the secret garden was overgrown with various greenery. Visitors could hear the sound of birds chirping as they passed through before entering the secret garden.

Nightingale Strongbow Secret Garden hidden entrance

MOSS GRAFFITI MURAL

Instead of spraying the walls of the Zuiderpershuis with paint, Nightingale chose the sustainable, clean route and commissioned previous collaborator Eltipographics to create a moss graffiti moral across the eastern wall of the courtyard.

Nightingale Strongbow Secret Garden graffiti mural

PRESS LAUNCH

Before the garden opened to the public, Nightingale hosted a special press opening. Several popular media publications, as well as a long list of influencers and creatives attended the press launch. Here, these professionals could discover the three flavours, enjoy the culinary delights of chef Jörd and warm themselves near the fire pit.

Nightingale Strongbow Secret Garden press launch

SECRET FLYERING

To help visitors on their way, flyers were handed out to passersby giving them hints to the location of the Strongbow 'Secret Garden'. The biodegradable paper on which these invitations were printed had red pink dry flowers and meadow seeds mixed in them. Small flowers now grow on places where people threw away the flyers that were
handed out.

During the five days lifespan of the garden, over 500 visitors explored the secret garden and tried out one of Strongbows three delicious apple ciders.

Nightingale Strongbow Secret Garden secret flyering
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