TEN C limited edition

Look beyond the fads and trends

  • Video Shoot
  • Campaign Production
  • Scenography
  • Set Dressing
High-end Italian sports brand Ten C created a limited capsule collection of 12 pieces/outfits for 10 Corso Como Milan, known as the first concept store to transform the retail concept into a hub for lifestyle and fashion. Nightingale was asked to organise the video shoot, elaborate the campaign concept, scenography, campaign production and decoration of the setting.

Vibrant atmosphere

For this capsule collection, Nightingale was asked to create an emotional and intense but product-focused atmosphere. It was therefore chosen to work with Dutch classical dancer Mark van Drunick to create the right ambience through dance and movement. To highlight this, a black box was created with two custom-made mirrors so that the silhouettes were reflected on three different planes.

The capsule collection for FW23 is defined by neutral colours, clean designs and a timeless sobriety. Nightingale further emphasised this in the scenography.

Ten C as a whole

To pour the combination of vivacity and composure into images, Nightingale worked with the Dutch film production studio Strictua. For this, 12 micro video choreographies of 15 to 20 secs and 2 main videos of 1 min each were produced. The video and photoshoot were organised at the AED Studios in Lint. A match with Antwerp photographer Tijs Vervecken was quickly made. His lively, yet calming and serene aesthetic suited the Ten C vibe and this capsule collection perfectly. To set the right atmosphere a complex technique and black-painted floors were used.

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