NEWS: NIGHTINGALE is now part of OVAL

OVAL is a creavtive brand experience agency, born in Europe.

Progressive marketing and communications agency Nightingale has been acquired by OVAL (formerly ‘The Oval Office’), the creative brand experience agency with offices in Amsterdam, Antwerp, Brussels, Düsseldorf, and Paris. This acquisition marks a significant milestone for both companies and highlights their shared ambition to continuously provide added value to clients in an ever-evolving market.

A Strategic Choice for Growth and Synergy

“From the very beginning, I dreamed of an international story with Nightingale. The integration into the OVAL structure is a logical and perfect match for us,” says Stijn Nachtergaele, founder of Nightingale. “In a constantly changing market, a strong group structure allows us to combine expertise and better support our clients with an expanded range of services.”

The integration has been intensively prepared over the past months, and today, OVAL PR & Content is a reality. The showroom and workspace are located in OVAL Sky, the group’s newest office, on the top floors of Mechelsesteenweg 64 in Antwerp.

Shared Values and a Fresh Perspective on Brand Experience

“For us, it was crucial to land in a warm environment where empathy is more than just a buzzword,” adds Mathias Heinrichs, business partner at Nightingale. “Our shared values and fresh perspective on brand experience are at the core of this integration. Together with our passionate team, I look forward to further building our success within OVAL. By adding a PR and Content team, we are strengthening the brand experiences that OVAL is internationally known for. This creates new opportunities for growth and innovation for everyone.”

Jeroen Rigole, Managing Director of OVAL Belgium, states: “With this acquisition, we are laying the foundation for a future where creativity, strategic insight, and exceptional brand experiences take center stage. Clients of Nightingale and OVAL will immediately benefit from this integration, gaining access to broader expertise, new talent, and international opportunities.”