New Head of Communications at Nightingale
Carolien Swinnen, former editor in chief of ELLE Belgium, becomes Head of Communications at Nightingale.
A creative choice for a creative agency. Nightingale is a hybrid and progressive marketing & communication agency that reforms traditional PR and communication with a 360° approach. “I think it is important to be relevant in everything I do”, says Swinnen. “Be creative in a way that others may not dare to try.”
Swinnen is a team leader. With her journalistic background and tons of experience in the lifestyle and fashion media, she is the logical choice to manage Nightingale’s content and communication cells. “Our strengths are the inventive tailor-made solutions”, says creative director Stijn Nachtergaele. “We experiment, but are also mainly backed by traditional methods, which are still effective. Nightingale is engaged in trend intelligence, because everything we do is also future proof. We want to be a pioneer at every level.
The choice for new Head of Communications is therefore creative, but also calculated. An ideal match between two progressive parties. Welcome, Carolien!