Behind the case: Ten C
Ten C concept, art direction and overall production
Nightingale was commissioned by Italian outerwear brand Ten c for the concept, art direction and overall production of their global autumn/winter 2020 lookbook. With timeless pieces in mind, Ten c creates adaptable and hard-wearing clothing to last a lifetime.
For this assignment, Nightingale envisioned a minimalistic, industrial setting, with a defined focus on the textiles and sheer craftsmanship of this outstanding label. The agency gathered an international crew of talents for a 2-day photoshoot at the Nightingale studio in Antwerp, with Belgian photographer Jef Claes who shot curated Ten c looks on a French model. Hair and make-up by Sanne Schoofs, styling by Francis Boesmans. The team also had a 1-day video shoot with the talented guys of Strictua at the Pre-Reserved Studios in Amsterdam and with Willem Sizoo, appointed by Nightingale, for some artistic behind-the-scene photospheres.
The merge of these distinctive artistic signatures results in a rad lookbook that forces one to look beyond the fads and trends and towards the value of well-crafted clothing.
To be revealed soon.