KAAI
Brand Identity & PR
- Graphic & interior design
- Campaigns and productions
- Marketing strategy
- Brand activations & events
- PR and influencer relations
- Digital & social media
FROM SCRATCH
In an attempt to bring practicality and sophisticated femininity together, they decided to create a new bag concept for women on the go. With an eye for detail, superior materials and a multi-purpose design, a KAAI bag not only holds your stuff: it carries your life. To reflect this combination of practicality and sophistication, Nightingale started the KAAI project by helping them develop a fitting art direction, logo and brand concept.
BRANDING & PR
Nightingale developed the branding & concept for KAAI and handled their progressive PR and media relations in Belgium. Next to this, Nightingale developed a full influencer strategy, selecting fitting profiles for long-term ambassadorships.
FW19 CAMPAIGN
Nightingale commissioned photographer Marie Wynants for a photoshoot featuring the KAAI FW19 collection. This entire production was handled in-house, with a team of handpicked creatives.
THE HEROINE
In SS19 Nightingale introduced KAAI’s newest model ‘The Heroine’ to Belgium press and influencers. The shoulder bag that adds a subtle but modern taste to your everyday look.
