TEN C
the ethereal beauty of marble
- INTERNATIONAL CAMPAIGN
- VIDEO PRODUCTION
- SCENOGRAPHY
- ART DIRECTION
- CREATIVE CONCEPT
Dynamic Canvas
In the pursuit of pushing artistic boundaries, we crafted captivating art installations using faux stones. These installations became dynamic canvases, allowing models to strike poses that spoke volumes. The result? A visual narrative that echoes the soul of the collection.
Stone textures became more than mere elements; they were the characters in our visual tale. Evoking emotion and character, these textures seamlessly intertwined with the intricate details of the clothing, creating a sensory experience.
Frame-in-Frame
To elevate the storytelling, we employed a frame-in-frame video technique. Models, adorned in the newest Ten C creations, gracefully walked the catwalk. The occasional visibility of the camera rail added an avant-garde touch, blurring the lines between reality and craft.
To enhance the dreamy, summery feel, we embraced innovation. The pro-mist filter cast a subtle, hazy effect over the scenes, adding an air of whimsy. A slow shutter effect introduced an extra layer of dynamism, ensuring that each frame was a visual masterpiece.
CONCEPT & ART DIRECTION: Nightingale
PHOTOGRAPHY: Jef Claes
STYLING: Francis Boesmans
VIDEO PRODUCTION: Strictua & Nightingale
