TERRE BLEUE
Fashion that stays with you
- Rebranding
Bridging Tradition with Innovation
Terre Bleue‘s iconic logo was a testament to their rich history, yet it yearned for a contemporary touch. Collaborating closely with brand consultant Kate Stockman, we translated the brand strategy that paid homage to history while embracing tomorrow. Retaining the recognizable logo icon was paramount to preserving Terre Bleue’s brand essence. However, our challenge lay in infusing it with a fresh, timeless appeal.
Sculpting The Visual Story
We delved into every facet of Terre Bleue’s visual identity – from typography to color palette, from communication materials to brand imagery. Each element was curated to resonate with the brand’s ethos and aspirations.
Out went the muted blues; in came the vibrant new statement blue. This bold color choice radiated energy and vitality, complemented by the distinctive charm of the new typefaces – a nod to both tradition and innovation. Each design element was infused with warmth, authenticity, and a sense of belonging – resonating with Terre Bleue’s audience on a deeper level.
As Terre Bleue unveils its new identity, we stand proud as partners in their journey of transformation. Together, let’s celebrate the power of creativity, collaboration, and the enduring spirit of reinvention. Experience the New Terre Bleue here.
