TUMI

A stylish soiree in Brussels

Client
TUMI
Services
  • Event concept
  • Event production
  • Event styling
  • Event hosting
  • Invitation management
We thrive on creating unforgettable experiences that not only elevate brands but also resonate with audiences. Our recent venture with TUMI exemplifies this commitment as we orchestrated an experience day to enhance their brand awareness in Belgium. Nestled in the heart of Brussels, TUMI boasts a small yet captivating flagship store on the prestigious Avenue Louise. Our mission was clear — not only showcasing the brand but also guiding enthusiasts to the store, ensuring they immerse themselves in the full TUMI experience.

MIX HOTEL AS OUR CANVAS

With the intimate TUMI store unable to accommodate our vibrant crowd, we took the brand to the exquisite MIX Hotel. This state-of-the-art new kid on the block perfectly aligned with TUMI’s ethos of quality, aesthetics, and understated luxury. The venue not only complemented the brand but also provided a seamless link to the world of travel.

Our team eagerly conceptualized the full experience, managed the production, curated stylish setups, hosted the affair, and efficiently handled invitations. The goal was to not just host an event but to create an immersive encounter with the TUMI brand.

ENGAGING ACTIVITIES FOR LASTING IMPRESSIONS

To add a personal touch, we introduced activities like “Touch of Gold,” featuring engraving and calligraphy on TUMI products. The “TUMI embossing station” allowed attendees to personalize TUMI labels, turning each item into a unique expression. A keychain with an embossed leather patch served as a memorable keepsake for the occasion.

 

EVENT CONCEPT, PRODUCTION & STYLING BY NIGHTINGALE
BITES BY GREAT CATERING
CALLIGRAPHY BY TOUCH OF GOLD
VENUE: MIX HOTEL BRUSSELS

Related projects
The Brick,  COS,  OBUMEX
Pictures by
Social Breaze and  Manu Dewan
Next project
COS