The Brick
Introducing Frankie: the AI revolution
- CREATIVE CAMPAIGN
- PUBLIC RELATIONS
- INFLUENCER MARKETING
- PHOTOSHOOT PRODUCTION
A Visionary Partnership
Partnering as the creative agency of The Brick, we orchestrated a national launch campaign, leveraging PR, earned media, influencer marketing and producing a captivating photoshoot to spotlight Frankie’s debut.
Frankie, unveiled at CES 2024 in Las Vegas, offers members a unique wellness journey, customizable through a user-friendly app. From motion intensity to music selection, every aspect is tailored to individual preferences.
Redefining Wellness
“Frankie embodies our ethos of merging technology with well-being,” says David Box, co-founder of The Brick. “With our personalized wellness experience powered by AI, we’re redefining the future of fitness.”
As The Brick continues to innovate, our collaboration underscores our commitment to shaping transformative experiences in the fitness industry.
PHOTOGRAPHY: MATHIEU TEISSIER | ILA STUDIO TALENT AGENCY
ROBOTICS : CAPSIX ROBOTICS
About The Brick
The Brick is a fitness group in Antwerp with four unique locations. Since 2020, they’ve doubled their membership, showing undeniable growth. Offering personalized service, top-notch equipment, a coworking space, and over 250 weekly group classes led by 50 certified trainers across their various centers. With their extensive offerings and the motto “We believe that people do not buy what you do but why you do it,” The Brick aims to unite work, hobbies, and personal growth under one roof. Constant innovation, driven by customer and staff feedback, ensures they provide an unparalleled sports experience in.
Discover more via: www.thebrick.be
